Mauro Porcini

Senior Vice President and Chief Design Officer at PepsiCo

SVP & Chief Design Officer at PepsiCo

Mauro Porcini joined PepsiCo in 2012 as its Chief Design Officer.
In this newly created position, Mauro is infusing design thinking into PepsiCo’s culture and is leading a new approach to innovation by design that impacts the company’s product platforms and brands, which include Pepsi, Lay’s, Mountain Dew, Gatorade, Tropicana, Doritos, Cheetos, Quaker, Mirinda, Sierra Mist and SunChips. His focus extends from physical to virtual expressions of the brands, including product, packaging, events, advertising, retail activation, architecture, and digital media.
In 2019 the President of the Italian Republic has recognized Mauro with the title of CAVALIERE DELL’ORDINE DELLA STELLA D’ITALIA, an order of knighthood awarded for “extraordinary merits in the preservation and promotion of national prestige abroad, promoting friendly relations and co-operation with other countries and ties with Italy”.
In 2018 he received in New York City the DRIVENxDESIGN Chairman’s Better Future Award, given to those individuals that have led Expeditions to a Better Future, working over the last decade to make a difference in the world. In 2016, the Italy America Chamber of Commerce awarded him with the Business and Culture Award, a recognition given every year to one Italian that has performed in an extraordinary way in the United States in the fields of business and culture. That same year he received the US Design Brand Leader Award.
In2015, the newspaper “Il Giornale” named him “One of the 10 Italians that will change the
world” while GQ Italy listed him as one of the “30 Best Dressed Men of 2015”.
In 2014, Mauro was included in Fast Company’s “Most Creative People in Business 1000”, an influential, diverse group of modern Renaissance men and women across the economy and around the globe. He was also recognized with the “PRIMIDIECI UNDER 40”, an award that celebrates the extraordinary professional and personal success of the ten most distinguished Italians in the U.S. every year.
Since 2013 Mauro has been part of the “Italian Talents in a Foreign Country” community of the Aspen Italia Institute chaired by prof. Giulio Tremonti.
In 2012 Fortune Magazine listed him in the “40 under 40” ranking – its list of “the business’s hottest rising stars” – the only designer included, Ad Age named him in their “Creativity 50” – its list of the “world’s most influential creative personalities” and the PoliMi of the University Politecnico of Milan has recognized him with the AlumniPolimi Awards 2012 (area Creativity) for the “great merit of contributing to enrich the Italian culture in the world”.
In 2011, Fast Company recognized him as one of the “50 Most Influential Designers in America” and “Master of Design” while the World HR Forum in Mumbai presented him with its “Award for Leadership and Innovation.” Since its creation PepsiCo’s Design function, led by Mauro, has been recognized with more than 700 design and innovation awards from several institutions around the world. Prior to joining PepsiCo, Mauro served as Chief Design Officer at 3M, where his mission was to build and nurture a design sensitive culture in a technology driven and global corporation. The Wall Street Journal’s CFO Journal in 2011 called him “the man putting 3M on the design

map,” and under his design leadership, 3M made
Fast Company’s
list of 30 companies that
“get” design.
His teams, based in the U.S., Italy, China and Japan, won many of the world’s most
prestigious design and innovation awards.
Mauro’s work has been featured in several books on design and innovation in multiple
regions of the world. Amongst others, “Creative Confidence” (by Tom Kelley and David
Kelley), Jugaad Innovation (by Simon Ahuja, Navi Radjou, Jaydeep Prabhu), “Il Minimo
Sostenibile” (by Gino Finizio) and “Vincere con le idee” ( by Enzo
Baglieri
, Gabriella
Lojacono).
Mauro began his professional career at Philips Design and then created his own design firm,
Wisemad Srl, in Italy with the celebrated entertainment producer and music star Claudio
Cecchetto. His work has been showcased at the Louvre in Paris as well as the Seoul Art
Center.
Mauro sits on the Board of Directors of the Design Management Institute, on the Board of
Directors of the
Italy-America Chamber of Commerce
and on the advisory council of other
design and art institutions. He currently lives and resides in New York City.

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